Protected: The Influence of Jobs-to-Be-Done
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Murray Slatter
Pricing Strategy for the Digital Age
How Technology Transforms Value Perception In today’s hyper-connected world, pricing strategy has evolved far beyond simple cost-plus formulas. The digital age has revolutionized how businesses set prices, shifting the focus from production costs to value perception and customer experience. Advancements […]
The Role of Data in Pricing Strategy
How Analytics Can Optimize Results In today’s highly competitive and fast-paced business environment, setting the right price for a product or service can make or break a company. Traditional pricing methods, such as cost-plus pricing, often rely on guesswork or […]
Discounting and Promotions
When Lower Prices Hurt More Than Help Discounts and promotions are a common tool in the marketing toolkit, often used to attract customers, boost sales, and clear out excess inventory. On the surface, offering a price reduction seems like an […]
The Intersection of Pricing and Marketing
Tying Price to Value Proposition Pricing is more than just a financial decision—it is a critical aspect of your overall marketing strategy that directly communicates the value of your product or service. In the eyes of the customer, price isn’t […]
Pricing Models that Drive Profitability
Subscription, Tiered, and Freemium Models The pricing model a business adopts is critical to drive long-term profitability and growth. As companies shift from traditional one-time sales models to recurring revenue strategies, selecting the right pricing model can significantly impact customer […]
Dynamic Pricing
Real-Time Adjustments for Maximum Yield In today’s fast-paced, data-driven world, pricing no longer has to be a static figure. Dynamic pricing—the practice of adjusting prices in real-time based on demand, supply, customer behavior, and market conditions—has become a critical tool […]
The Psychology of Pricing
How Customers Perceive Value Pricing isn’t just about numbers; it’s about perception. How customers perceive the value of a product or service can be greatly influenced by the price tag attached to it. While pricing can be approached as a […]
Pricing Services
Value Over Time Pricing services can be one of the most complex areas of business strategy. Unlike physical products, services are often intangible, making it harder to establish a clear price point based on costs or fixed attributes. Pricing Services […]
How to Price for Products
Best Practices and Industry Insights Pricing products effectively can be the difference between thriving in the market and falling behind. While pricing may seem straightforward, it is a multifaceted discipline that requires a balance between cost, value, customer psychology, and […]
The Role of Pricing in the 7P’s
Why It’s More Than Just Numbers The Role of Pricing, when thinking about ‘Why’, many businesses default to the most basic formula: cost plus margin equals price. But pricing is far more than a financial calculation—it’s a strategic tool that […]
The Power of Pricing: A Strategic Approach to Value Creation
Pricing is more than just a number—it’s one of the most critical components of any marketing strategy. When businesses think about the 7P’s of marketing (Product, Price, Place, Promotion, People, Process, and Physical Evidence), price often takes center stage. The […]
Simplicity in Investing
Why You Don’t Need to Be a Genius to Build Wealth When people think of investing, they often picture complicated spreadsheets, intricate stock analyses, and an overwhelming amount of financial jargon. But the truth is, building wealth through investing doesn’t […]
The Art of Reinvesting
How Compounding Really Works Over Decades One of the most powerful forces in investing is the concept of compounding. Albert Einstein reportedly called it the “eighth wonder of the world” and for good reason. Compounding is the process of earning […]
How the Economic Machine Works
Understanding the Drivers Behind Market Cycles In a world where market cycles are influenced by a variety of factors, understanding the underlying mechanics of the economy is crucial for making informed investment decisions. Economic conditions, interest rates, investor sentiment, and […]
Understanding Market Cycles
Recognizing Bull and Bear Markets The stock market, like the economy, operates in cycles. These cycles are often characterized by alternating periods of growth and decline, known as bull and bear markets. While bull markets can make investors feel confident […]
Beware the Trap of Financial Jargon
Why Over-Reliance on Shortcuts Can Mislead Your Investing Decisions In the world of finance, it’s easy to get swept up in jargon—terms like “Bull Market,” “Bear Market,” or even just “the market” itself. These terms are designed as shortcuts, providing […]
Why Time Horizon Matters
Matching Your Investments to Your Financial Goals When it comes to investing, one of the most critical yet often overlooked factors is your time horizon—the length of time you plan to hold an investment before you need to access your […]
Tracking Your Progress and Lessons Learned
Tracking Your Progress: Investing is a journey that requires discipline, patience, and continuous learning. While it’s easy to focus on the numbers—portfolio performance, market trends, and stock prices—there’s an often-overlooked aspect of investing that can significantly improve your decision-making and […]
Growth vs. Value
Finding the Right Balance for Your Portfolio When building a long-term investment portfolio, one of the most important decisions you’ll make is how to balance growth and value stocks. These two types of investments offer different risk-reward profiles, and understanding […]
