Empowering Good teams to be Great!
When customers decide to engage with a brand, they look for cues that demonstrate quality, reliability, and value. This is where Physical Evidence, one of the Seven Ps of Marketing, plays a vital role. Physical Evidence refers to the tangible […]
In the Seven Ps of Marketing, “Process” often receives less attention than its more visible counterparts, such as Promotion or Price. However, your Process in Marketing it plays a pivotal role in delivering a seamless customer experience and ensuring that […]
The Art and Science of Promotion Promotion is where marketing strategy meets execution. It’s the process of communicating the value of your product or service to your target audience in ways that resonate and compel action. With so many channels […]
The Importance of ‘Place’ in Marketing In the marketing mix, “Place” is more than just where your product is sold. It’s about ensuring that your product or service is available at the right time, in the right location, and through […]
In today’s competitive marketplace, a well-defined product strategy is essential for any business looking to thrive. Whether you’re selling physical goods, digital solutions, or services, your product forms the foundation of your marketing efforts. A winning product strategy isn’t just […]
I have spent the summer diving into, for the third time, a favourite author, Jim Collins. From the author of Built to Last, Good to Great outlines a model for turning a good, average or even mediocre company in to […]
What makes leaders great? Is it their courage? Their business acumen? Their expert knowledge? Their ability to organize? Truly great leaders have a specific blend of skills. But they also possess something else; certain characteristics which are harder to define. […]
In this blogpost we want to highlight a few examples of where the availability of a marketplace for IoT data can bring great value. First question we need to ask, who will sell data? There are a number of data sellers […]
Conversion optimization is really about influence! You are influencing people to convert! And influence is really about psychology. You are understanding how the mind works. And there’s nobody better to teach us about influence and psychology than Robert Cialdini. Prepare […]
Articulating your thoughts during your case study interview could bring you a giant step closer to getting hired. Why do consultancies use case study interviews? Case studies test you in all manner of ways so they are one of the […]
Have you ever asked yourself, “Why aren’t more of my employees willing to take risks?” Perhaps it’s because the few times they tried and things went wrong, they were either disciplined or perhaps even fired. Even when employees succeed at […]
If you want your employees to be motivated to do their best, and if you want them to be the most valuable asset on your balance sheet, then let them feel and experience ownership in the organization. The best managers […]
How Effective Decision Making Leads to Corporate Success Today’s global economy demands excellence. As enterprises scramble to remain on top by being competitive, they also need to innovate faster than their competitors. One example is the globally competitive company called […]
As I consult to Executives, CEO’s and Senior Managers, without fail we will ultimately start talking about a problem that at some point the question of “Why…?”, “Why are you doing that thing that costs so much time?”, “Why, are […]
The building blocks of excellence are moments – specifically, defining moments. In the 7 Moments… That Define Excellent Leaders book, bestselling author Lee J. Colan tells leaders how to recognize, create and utilize these moments effectively to bring out the […]
Best selling author Steve Chandler and lawyer Scott Richardson show readers in their book, 100 ways to motivate other, how to get the best results from their people. They show how leaders must motivate from the top down in order […]
Value investing – Lessons investing and for Business Peter Lynch ran the Fidelity Magellan Fund for more 20 years, during which time Magellan was the number one ranked general equity fund in America. His books One Up on Wall Street and […]
The insanity of the model – Loose cash consistency, to make capital gains. The Australian narrative around investment properties has become almost folklore: negative gear a house, magnify your returns by offsetting tax, and sit back while the market delivers […]
A Comprehensive Guide for Graduate Engineers/Estimators and Project Managers Welcome to “Mastering Construction Project Estimation: A Comprehensive Guide for Graduate Engineers.” In the dynamic and ever-evolving world of construction, accurate cost estimation is a critical skill that can determine the […]
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