Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy. Two of his most influential works are “Competitive Strategy” and “The Five Competitive Forces That Shape Strategy.”
In “Competitive Strategy,” Porter introduces the concept of competitive advantage and argues that a company’s long-term success depends on its ability to create and sustain a unique competitive advantage over its rivals. He outlines three generic strategies for achieving this advantage: cost leadership, differentiation, and focus.
In “The Five Competitive Forces That Shape Strategy,” Porter identifies five forces that determine the attractiveness and profitability of an industry
