Empowering Good teams to be Great!
When customers decide to engage with a brand, they look for cues that demonstrate quality, reliability, and value. This is where Physical Evidence, one of the Seven Ps of Marketing, plays a vital role. Physical Evidence refers to the tangible […]
The Art and Science of Promotion Promotion is where marketing strategy meets execution. It’s the process of communicating the value of your product or service to your target audience in ways that resonate and compel action. With so many channels […]
The Importance of ‘Place’ in Marketing In the marketing mix, “Place” is more than just where your product is sold. It’s about ensuring that your product or service is available at the right time, in the right location, and through […]
In today’s competitive marketplace, a well-defined product strategy is essential for any business looking to thrive. Whether you’re selling physical goods, digital solutions, or services, your product forms the foundation of your marketing efforts. A winning product strategy isn’t just […]
In this blogpost we want to highlight a few examples of where the availability of a marketplace for IoT data can bring great value. First question we need to ask, who will sell data? There are a number of data sellers […]
Conversion optimization is really about influence! You are influencing people to convert! And influence is really about psychology. You are understanding how the mind works. And there’s nobody better to teach us about influence and psychology than Robert Cialdini. Prepare […]
Articulating your thoughts during your case study interview could bring you a giant step closer to getting hired. Why do consultancies use case study interviews? Case studies test you in all manner of ways so they are one of the […]
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Working with Emotional Intelligence builds on Dr. Goleman’s theories about the crucial role of emotional intelligence (EQ) over IQ in today’s dynamic work environment. Dr. Goleman uses extensive research and personal histories to argue that EQ is vital for individual […]
Welcome to our series on Mastering Time Management Skills! This series is designed for professionals who already possess solid skills but aspire to elevate their efficiency and effectiveness to the next level. Time management is not just about being busy; […]
Understanding Your Priorities Welcome to the first blog in our series on mastering time management! Today, we will delve into the foundational aspect of time management: understanding and setting your priorities. Effective time management begins with clarity about what matters […]
When things go wrong – whether in your personal or professional life-chances are you resort to quick-fix plans, strategies and techniques for altering and improving your environment. Often, the problem is caused by a misalignment of your actions and decisions […]
Toyota first caught the world’s attention in the 1980s when consumers started noticing that Toyota cars lasted longer and required fewer repairs than American cars. Today, the company is the world’s most profitable car manufacturer, consistently producing high-quality cars using […]
Based on Paul Thornton’s Three C Leadership Model: Challenge, Confidence, and Coaching, this book guides potential business leaders on how to tap into their leadership roles and realize their visions. Challenge the status quo. Build confidence in others. Coach people […]
When faced with a hard choice, it’s comforting to think that if you can just get the right information and use the right analytics, you can make the right decision. But serious problems are rarely black-and-white, and tools and techniques […]
It’s no fun when you’re alone in the office and every email you send gets an autoresponder, reminding you that you’re the only one who’s not on holidays. But there are benefits to working when everyone else isn’t. You can […]
High-performing organizations implement proven PMI management practices. As a result, their original project goals and business intent is reached on 89% of projects versus 34 percent for those who don’t. They also waste 13 times less money. -PMI Pulse of […]
If you’re leading an important project, chances are you’ll need to communicate with senior executives. Whether it’s a presentation to a group or one-on-one, how do you get executives to listen to you? Here are a few reminders … Know […]
You have an ambitious team member who is working toward a promotion. They’re great at their job, but are they cut out to lead others? Measure their potential by gauging their interest in managing. Ask them what they believe management […]
Growing companies face a predictable problem: Over time, the business becomes too complex for its own good. To untangle this complexity, forget over-engineered PowerPoint presentations or lengthy reports. Turn to pen and paper, and draw a picture of your business […]
