Empowering Good teams to be Great!
Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy. Two of his most influential works are “Competitive Strategy” and “The Five Competitive Forces That Shape Strategy.” In “Competitive Strategy,” Porter introduces the […]
The late Clayton Christensen was a well-known Harvard Business School professor who wrote extensively on innovation and disruptive technologies. Two of his most influential works are “The Innovator’s Dilemma” and “The Innovator’s Solution.” In “The Innovator’s Dilemma,” Christensen argues that […]
Strategies for Success In an ever-changing business landscape, creating a successful marketing strategy requires more than just great products or services. It demands a comprehensive approach that addresses every aspect of how your brand interacts with its audience. This is […]
When customers decide to engage with a brand, they look for cues that demonstrate quality, reliability, and value. This is where Physical Evidence, one of the Seven Ps of Marketing, plays a vital role. Physical Evidence refers to the tangible […]
In the Seven Ps of Marketing, “Process” often receives less attention than its more visible counterparts, such as Promotion or Price. However, your Process in Marketing it plays a pivotal role in delivering a seamless customer experience and ensuring that […]
The Art and Science of Promotion Promotion is where marketing strategy meets execution. It’s the process of communicating the value of your product or service to your target audience in ways that resonate and compel action. With so many channels […]
The Importance of ‘Place’ in Marketing In the marketing mix, “Place” is more than just where your product is sold. It’s about ensuring that your product or service is available at the right time, in the right location, and through […]
In today’s competitive marketplace, a well-defined product strategy is essential for any business looking to thrive. Whether you’re selling physical goods, digital solutions, or services, your product forms the foundation of your marketing efforts. A winning product strategy isn’t just […]
The insanity of the model – Loose cash consistency, to make capital gains. The Australian narrative around investment properties has become almost folklore: negative gear a house, magnify your returns by offsetting tax, and sit back while the market delivers […]
A Comprehensive Guide for Graduate Engineers/Estimators and Project Managers Welcome to “Mastering Construction Project Estimation: A Comprehensive Guide for Graduate Engineers.” In the dynamic and ever-evolving world of construction, accurate cost estimation is a critical skill that can determine the […]
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