{"id":5920,"date":"2025-08-31T10:10:12","date_gmt":"2025-08-31T00:10:12","guid":{"rendered":"https:\/\/murrayslatter.me\/?p=5920"},"modified":"2025-08-31T10:12:04","modified_gmt":"2025-08-31T00:12:04","slug":"what-i-am-investing-in-and-why-ferrari","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=5920","title":{"rendered":"What I Am Investing In and Why: Ferrari"},"content":{"rendered":"\n<p><strong>A Different Kind of Investment\u2014A Familiar Kind of Flywheel<\/strong><\/p>\n\n\n\n<p>Ferrari isn\u2019t my typical investment. I tend to focus on high-margin, software-enabled, platform businesses with extreme operational leverage and network effects. Companies like Microsoft, CrowdStrike, or Axon.<\/p>\n\n\n\n<p>But every now and then, a business comes along that\u2014despite having a very different surface\u2014shares the same deep economic engine.<\/p>\n\n\n\n<p>Ferrari is one of those.<\/p>\n\n\n\n<p><strong>What Triggered the Thesis<\/strong><\/p>\n\n\n\n<p>In mid-2025, I listened to an All-In Podcast episode where Chamath Palihapitiya, Jason Calacanis, and David Sacks were discussing the explosive rise of Formula 1\u2014especially in the United States.<\/p>\n\n\n\n<p>What stood out wasn\u2019t just the F1 broadcast growth or Liberty Media\u2019s savvy deal-making.<\/p>\n\n\n\n<p>It was their insight into Ferrari\u2019s unique position within that sport and beyond:<\/p>\n\n\n\n<p>Ferrari is not just a car company. Ferrari is a status company.<\/p>\n\n\n\n<p>That insight lit the match.<\/p>\n\n\n\n<p><strong>The Ferrari Flywheel: Scarcity \u00d7 Loyalty \u00d7 Status \u00d7 Profit<\/strong><\/p>\n\n\n\n<p>Ferrari makes fewer than 15,000 cars a year\u2014and many of its most desirable models are capped at just 300\u2013400 units globally.<\/p>\n\n\n\n<p>Some models are selling for $3M\u2013$4M each, and that\u2019s just to those lucky enough to be invited to purchase one.<\/p>\n\n\n\n<p>This isn\u2019t just scarcity for the sake of production.<\/p>\n\n\n\n<p>It\u2019s scarcity as strategy.<\/p>\n\n\n\n<p>Let me unpack the flywheel:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Scarcity of supply \u2192 keeps waitlists long<\/li>\n\n\n\n<li>Loyalty program \u2192 incentivizes years-long purchase history<\/li>\n\n\n\n<li>Exclusive access \u2192 creates prestige and fuels demand<\/li>\n\n\n\n<li>Pricing power \u2192 allows Ferrari to capture luxury margins<\/li>\n\n\n\n<li>Aftermarket strength \u2192 reinforces brand value and perception<\/li>\n\n\n\n<li>Customer base self-selects \u2192 ultra-wealthy, brand-loyal buyers<\/li>\n\n\n\n<li>Reinforced scarcity \u2192 because not everyone gets in<\/li>\n<\/ol>\n\n\n\n<p>And that\u2019s the key: the most valuable product Ferrari sells may not be a car.<\/p>\n\n\n\n<p>It\u2019s belonging\u2014to a global club that very few will ever join.<\/p>\n\n\n\n<p><strong>F1 and the Dreamscape of the Modern Billionaire<\/strong><\/p>\n\n\n\n<p>The podcast also surfaced another emergent trend:<\/p>\n\n\n\n<p>F1 is becoming the playground of the modern software billionaire class.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The U.S. now hosts three F1 races per year<\/li>\n\n\n\n<li>Viewership is skyrocketing\u2014especially among younger, wealthier Americans<\/li>\n\n\n\n<li>F1 is taking over the cultural oxygen of elite sport, much like golf or yachting once did<\/li>\n<\/ul>\n\n\n\n<p>And who\u2019s at the center of F1\u2019s mythology?<\/p>\n\n\n\n<p>Ferrari.<\/p>\n\n\n\n<p>Owning a Ferrari\u2014particularly a limited-edition one\u2014is not just about driving.<\/p>\n\n\n\n<p>It\u2019s a symbol of cultural capital in a new American aristocracy formed by tech success.<\/p>\n\n\n\n<p><strong>The Loyalty Program is the Moat<\/strong><\/p>\n\n\n\n<p>At the heart of Ferrari\u2019s business model is its Loyalty Ladder.<\/p>\n\n\n\n<p>To buy a top-tier model, you often must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Own at least 2\u20133 Ferraris already<\/li>\n\n\n\n<li>Attend Ferrari events<\/li>\n\n\n\n<li>Be on their list for years<\/li>\n\n\n\n<li>Have a track record of service history and genuine brand engagement<\/li>\n<\/ul>\n\n\n\n<p>This isn\u2019t just customer retention\u2014it\u2019s customer filtration.<\/p>\n\n\n\n<p>That makes the program itself a moat.<\/p>\n\n\n\n<p>Ferrari\u2019s pricing power isn\u2019t enforced by competition, but by exclusion.<\/p>\n\n\n\n<p><strong>From Fan to Owner<\/strong><\/p>\n\n\n\n<p>This investment is also personal.<\/p>\n\n\n\n<p>Ferrari has been my favourite Formula 1 team for over 25 years.<\/p>\n\n\n\n<p>Back in 2008, my wife and I even made a pilgrimage to Maranello, Italy\u2014home of Ferrari\u2019s factory and museum.<\/p>\n\n\n\n<p>So when I saw the economic thesis line up with the emotional one, it made sense to act.<\/p>\n\n\n\n<p>I began building my position in June 2025\u2014patiently, deliberately.<\/p>\n\n\n\n<p><strong>A Luxury Brand With Tech-Like Margins<\/strong><\/p>\n\n\n\n<p>Ferrari isn\u2019t a tech company. But its financial profile feels like one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gross margins over 50%<\/li>\n\n\n\n<li>Operating margins higher than Apple<\/li>\n\n\n\n<li>Negative working capital<\/li>\n\n\n\n<li>Backlog of demand for years into the future<\/li>\n\n\n\n<li>Near-zero marketing spend\u2014the brand markets itself<\/li>\n<\/ul>\n\n\n\n<p>And unlike software, Ferrari doesn\u2019t get disrupted.<\/p>\n\n\n\n<p>It sells emotion, identity, and status\u2014not features.<\/p>\n\n\n\n<p><strong>Final Thoughts: Owning the Unownable<\/strong><\/p>\n\n\n\n<p>In a world where luxury is becoming more accessible, Ferrari is doing the opposite.<\/p>\n\n\n\n<p>It\u2019s keeping its doors firmly shut.<\/p>\n\n\n\n<p>And that\u2019s exactly what makes it investable.<\/p>\n\n\n\n<p>While most companies are trying to scale endlessly, Ferrari is scaling selectivity.<\/p>\n\n\n\n<p>It is one of the few businesses where constraining supply creates exponential value.<\/p>\n\n\n\n<p>For those of us who look for flywheels, pricing power, and brand invincibility,<\/p>\n\n\n\n<p>Ferrari turns out to be a masterclass\u2014in red.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Different Kind of Investment\u2014A Familiar Kind of Flywheel Ferrari isn\u2019t my typical investment. I tend to focus on high-margin, software-enabled, platform businesses with extreme operational leverage and network effects. Companies like Microsoft, CrowdStrike, or Axon. But every now and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What I Am Investing In and Why: Ferrari - Murray Slatter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murrayslatter.me\/?p=5920\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What I Am Investing In and Why: Ferrari - Murray Slatter\" \/>\n<meta property=\"og:description\" content=\"A Different Kind of Investment\u2014A Familiar Kind of Flywheel Ferrari isn\u2019t my typical investment. 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Our unique investment philosophy is centred on generating market beating returns that drive dividend growth and distributions to Ministry Training Candidates. Investing with Purpose At the core of our strategy is a commitment to long-term investment, a practice we've detailed in \"Investing with Purpose: The Mission X\u2026","rel":"","context":"In &quot;MissionX&quot;","block_context":{"text":"MissionX","link":"https:\/\/murrayslatter.me\/?cat=27"},"img":{"alt_text":"In a world where the immediacy of returns often overshadows REAL opportunity in investment compounding, Mission X stands as a beacon of profound impact. 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Our unique investment philosophy is centered on generating market-beating returns that drive dividend growth and distributions to Social Impact Initiatives for your organisation. 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