{"id":5905,"date":"2025-08-31T15:34:41","date_gmt":"2025-08-31T05:34:41","guid":{"rendered":"https:\/\/murrayslatter.me\/?p=5905"},"modified":"2025-08-31T15:34:44","modified_gmt":"2025-08-31T05:34:44","slug":"what-i-am-investing-in-and-why-xero-xro","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=5905","title":{"rendered":"What I Am Investing In and Why: Xero (XRO)"},"content":{"rendered":"\n<p><strong>A Front-Row Seat to the Shift from Desktop to Cloud<\/strong><\/p>\n\n\n\n<p>I made my first investment in Xero in 2015, but my interest began well before that\u2014back in 2010, when I first came across the company as a challenger to MYOB.<\/p>\n\n\n\n<p>At the time, MYOB still dominated the Australian and New Zealand accounting software market. But it was clear to me\u2014even then\u2014that desktop-based financial systems were a dead end. Businesses were going digital. Banking, taxation, and payroll were all heading online. What I needed to see was who was building for that inevitability.<\/p>\n\n\n\n<p>Xero\u2019s early product was clean, simple, cloud-native\u2014and more importantly, designed with the user in mind. It was accounting software built not just for accountants, but for business owners. It had elegance. It had momentum. But it was early.<\/p>\n\n\n\n<p>So I waited. Watched. Studied.<\/p>\n\n\n\n<p>And by 2015, I had seen enough traction\u2014enough product iteration, customer loyalty, and smart capital allocation\u2014to know that Xero had the potential to become a category leader. I initiated a position.<\/p>\n\n\n\n<p><strong>A Textbook Example of Category Disruption<\/strong><\/p>\n\n\n\n<p>The thesis was simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MYOB had the market share, but Xero had the product velocity<\/li>\n\n\n\n<li>The cloud-native architecture gave Xero long-term advantages in speed, cost, and innovation<\/li>\n\n\n\n<li>As small and medium-sized businesses grew, they would want real-time visibility, remote access, and seamless integrations<\/li>\n\n\n\n<li>And as compliance and tax reporting became more complex, the demand for automation would grow in lockstep<\/li>\n<\/ul>\n\n\n\n<p>What Xero was building wasn\u2019t just accounting software\u2014it was a small business financial operating system.<\/p>\n\n\n\n<p>And they delivered. The company grew rapidly, especially in Australia, New Zealand, and the UK. Retention stayed strong. Ecosystem partners grew. And Xero earned the right to be on the shortlist of every small business owner going digital.<\/p>\n\n\n\n<p><strong>A New Chapter of Leadership<\/strong><\/p>\n\n\n\n<p>In recent years, I\u2019ve been particularly impressed by Xero\u2019s ability to maintain its culture of innovation even as it scales. Under new CEO leadership, we\u2019ve seen the company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tighten its capital discipline<\/li>\n\n\n\n<li>Expand international opportunities more methodically<\/li>\n\n\n\n<li>Continue to evolve its ecosystem integrations (with banks, payroll providers, CRM platforms, and government portals)<\/li>\n\n\n\n<li>Invest in AI-enabled features for predictive insights, cash flow visibility, and auto-reconciliation<\/li>\n<\/ul>\n\n\n\n<p>This tells me the company is not just maturing, but maturing intelligently. It hasn\u2019t lost its start-up DNA\u2014it\u2019s just learned how to channel it with discipline.<\/p>\n\n\n\n<p><strong>Why I\u2019m Still Long Xero<\/strong><\/p>\n\n\n\n<p>Xero remains a core compounder in my portfolio\u2014a Horizon 1 holding with enduring relevance.<\/p>\n\n\n\n<p>It\u2019s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Embedded into the workflows of tens of thousands of SMEs<\/li>\n\n\n\n<li>A sticky, high-retention SaaS product with pricing power<\/li>\n\n\n\n<li>Operating in a category where the cost of switching is high and the value of data is growing<\/li>\n<\/ul>\n\n\n\n<p>In short: I still believe Xero\u2019s best years are ahead of it.<\/p>\n\n\n\n<p>As digital compliance requirements, payroll complexity, and AI tools all become standard expectations for businesses, I expect Xero to remain not only a software provider but an infrastructure layer for the global small business economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Front-Row Seat to the Shift from Desktop to Cloud I made my first investment in Xero in 2015, but my interest began well before that\u2014back in 2010, when I first came across the company as a challenger to MYOB. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What I Am Investing In and Why: Xero (XRO) - Murray Slatter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murrayslatter.me\/?p=5905\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What I Am Investing In and Why: Xero (XRO) - Murray Slatter\" \/>\n<meta property=\"og:description\" content=\"A Front-Row Seat to the Shift from Desktop to Cloud I made my first investment in Xero in 2015, but my interest began well before that\u2014back in 2010, when I first came across the company as a challenger to MYOB. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/murrayslatter.me\/?p=5905\" \/>\n<meta property=\"og:site_name\" content=\"Murray Slatter\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-31T05:34:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-31T05:34:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1809.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Murray Slatter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Murray Slatter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905\"},\"author\":{\"name\":\"Murray Slatter\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#\\\/schema\\\/person\\\/9774d7f727e6b917f43267614574f6d5\"},\"headline\":\"What I Am Investing In and Why: Xero (XRO)\",\"datePublished\":\"2025-08-31T05:34:41+00:00\",\"dateModified\":\"2025-08-31T05:34:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905\"},\"wordCount\":507,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/murrayslatter.me\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_1809.jpeg?fit=900%2C470&ssl=1\",\"articleSection\":[\"Investing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/murrayslatter.me\\\/?p=5905#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905\",\"url\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905\",\"name\":\"What I Am Investing In and Why: Xero (XRO) - Murray Slatter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/murrayslatter.me\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_1809.jpeg?fit=900%2C470&ssl=1\",\"datePublished\":\"2025-08-31T05:34:41+00:00\",\"dateModified\":\"2025-08-31T05:34:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#\\\/schema\\\/person\\\/9774d7f727e6b917f43267614574f6d5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/murrayslatter.me\\\/?p=5905\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/murrayslatter.me\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_1809.jpeg?fit=900%2C470&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/murrayslatter.me\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/IMG_1809.jpeg?fit=900%2C470&ssl=1\",\"width\":900,\"height\":470},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=5905#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/murrayslatter.me\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What I Am Investing In and Why: Xero (XRO)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#website\",\"url\":\"https:\\\/\\\/murrayslatter.me\\\/\",\"name\":\"Murray Slatter\",\"description\":\"Empowering Good teams to be Great!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/murrayslatter.me\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#\\\/schema\\\/person\\\/9774d7f727e6b917f43267614574f6d5\",\"name\":\"Murray Slatter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g\",\"caption\":\"Murray Slatter\"},\"url\":\"https:\\\/\\\/murrayslatter.me\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What I Am Investing In and Why: Xero (XRO) - Murray Slatter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/murrayslatter.me\/?p=5905","og_locale":"en_US","og_type":"article","og_title":"What I Am Investing In and Why: Xero (XRO) - Murray Slatter","og_description":"A Front-Row Seat to the Shift from Desktop to Cloud I made my first investment in Xero in 2015, but my interest began well before that\u2014back in 2010, when I first came across the company as a challenger to MYOB. [&hellip;]","og_url":"https:\/\/murrayslatter.me\/?p=5905","og_site_name":"Murray Slatter","article_published_time":"2025-08-31T05:34:41+00:00","article_modified_time":"2025-08-31T05:34:44+00:00","og_image":[{"width":900,"height":470,"url":"https:\/\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1809.jpeg","type":"image\/jpeg"}],"author":"Murray Slatter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Murray Slatter","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/murrayslatter.me\/?p=5905#article","isPartOf":{"@id":"https:\/\/murrayslatter.me\/?p=5905"},"author":{"name":"Murray Slatter","@id":"https:\/\/murrayslatter.me\/#\/schema\/person\/9774d7f727e6b917f43267614574f6d5"},"headline":"What I Am Investing In and Why: Xero (XRO)","datePublished":"2025-08-31T05:34:41+00:00","dateModified":"2025-08-31T05:34:44+00:00","mainEntityOfPage":{"@id":"https:\/\/murrayslatter.me\/?p=5905"},"wordCount":507,"commentCount":0,"image":{"@id":"https:\/\/murrayslatter.me\/?p=5905#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1809.jpeg?fit=900%2C470&ssl=1","articleSection":["Investing"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/murrayslatter.me\/?p=5905#respond"]}]},{"@type":"WebPage","@id":"https:\/\/murrayslatter.me\/?p=5905","url":"https:\/\/murrayslatter.me\/?p=5905","name":"What I Am Investing In and Why: Xero (XRO) - Murray Slatter","isPartOf":{"@id":"https:\/\/murrayslatter.me\/#website"},"primaryImageOfPage":{"@id":"https:\/\/murrayslatter.me\/?p=5905#primaryimage"},"image":{"@id":"https:\/\/murrayslatter.me\/?p=5905#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1809.jpeg?fit=900%2C470&ssl=1","datePublished":"2025-08-31T05:34:41+00:00","dateModified":"2025-08-31T05:34:44+00:00","author":{"@id":"https:\/\/murrayslatter.me\/#\/schema\/person\/9774d7f727e6b917f43267614574f6d5"},"breadcrumb":{"@id":"https:\/\/murrayslatter.me\/?p=5905#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/murrayslatter.me\/?p=5905"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/murrayslatter.me\/?p=5905#primaryimage","url":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1809.jpeg?fit=900%2C470&ssl=1","contentUrl":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1809.jpeg?fit=900%2C470&ssl=1","width":900,"height":470},{"@type":"BreadcrumbList","@id":"https:\/\/murrayslatter.me\/?p=5905#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/murrayslatter.me\/"},{"@type":"ListItem","position":2,"name":"What I Am Investing In and Why: Xero (XRO)"}]},{"@type":"WebSite","@id":"https:\/\/murrayslatter.me\/#website","url":"https:\/\/murrayslatter.me\/","name":"Murray Slatter","description":"Empowering Good teams to be Great!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/murrayslatter.me\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/murrayslatter.me\/#\/schema\/person\/9774d7f727e6b917f43267614574f6d5","name":"Murray Slatter","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g","caption":"Murray Slatter"},"url":"https:\/\/murrayslatter.me\/?author=2"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1809.jpeg?fit=900%2C470&ssl=1","jetpack-related-posts":[{"id":5231,"url":"https:\/\/murrayslatter.me\/?p=5231","url_meta":{"origin":5905,"position":0},"title":"What I Am Investing In and Why: Arista Networks (ANET)","author":"Murray Slatter","date":"May 18, 2025","format":false,"excerpt":"1. How I Discovered Arista Networks I was first introduced to Arista Networks through an episode of a Motley Fool podcast, where they were breaking down an earnings call. The discussion sparked my curiosity\u2014particularly given my broader research at the time into companies powering next-generation digital infrastructure, including Fortinet and\u2026","rel":"","context":"In &quot;Investing&quot;","block_context":{"text":"Investing","link":"https:\/\/murrayslatter.me\/?cat=11"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/05\/Arista-Networks.png?fit=543%2C306&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/05\/Arista-Networks.png?fit=543%2C306&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/05\/Arista-Networks.png?fit=543%2C306&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":5213,"url":"https:\/\/murrayslatter.me\/?p=5213","url_meta":{"origin":5905,"position":1},"title":"What I Am Investing In and Why: NVIDIA (NVDA)","author":"Murray Slatter","date":"May 12, 2025","format":false,"excerpt":"1. How I First Discovered NVIDIA My journey with NVIDIA began in 2016, right at the onset of the crypto mining boom. But unlike the crowd, I wasn\u2019t drawn in by the buzz around mining rigs. I had a far longer view. As a television engineer who played a key\u2026","rel":"","context":"In &quot;Investing&quot;","block_context":{"text":"Investing","link":"https:\/\/murrayslatter.me\/?cat=11"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/05\/IMG_0970.webp?fit=1024%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/05\/IMG_0970.webp?fit=1024%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/05\/IMG_0970.webp?fit=1024%2C1024&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/05\/IMG_0970.webp?fit=1024%2C1024&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5902,"url":"https:\/\/murrayslatter.me\/?p=5902","url_meta":{"origin":5905,"position":2},"title":"What I Am Investing In and Why: NextDC (ASX:NXT)","author":"Murray Slatter","date":"August 31, 2025","format":false,"excerpt":"Australia\u2019s Backbone for the Cloud Future I began building my position in NextDC in 2013, right as I was pivoting away from a deep 15-year career in mining technology. At that point, my investment philosophy was shifting toward industry diversification\u2014and my radar was sharply tuned to what I believed would\u2026","rel":"","context":"In &quot;Investing&quot;","block_context":{"text":"Investing","link":"https:\/\/murrayslatter.me\/?cat=11"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1810.webp?fit=900%2C680&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1810.webp?fit=900%2C680&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1810.webp?fit=900%2C680&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1810.webp?fit=900%2C680&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5914,"url":"https:\/\/murrayslatter.me\/?p=5914","url_meta":{"origin":5905,"position":3},"title":"What I Am Investing In and Why: Google (Alphabet Inc.)","author":"Murray Slatter","date":"August 31, 2025","format":false,"excerpt":"Owning the Oil Fields of the Internet I made my first investment in Google back in 2015\u2014not because I was a tech evangelist, but because I\u2019d come to deeply understand how powerful search really was. The genius of Google wasn\u2019t just that it ranked web pages. It was that it\u2026","rel":"","context":"In &quot;Investing&quot;","block_context":{"text":"Investing","link":"https:\/\/murrayslatter.me\/?cat=11"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1806.png?fit=1200%2C604&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1806.png?fit=1200%2C604&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1806.png?fit=1200%2C604&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1806.png?fit=1200%2C604&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1806.png?fit=1200%2C604&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5897,"url":"https:\/\/murrayslatter.me\/?p=5897","url_meta":{"origin":5905,"position":4},"title":"Power Law Investing","author":"Murray Slatter","date":"August 30, 2025","format":false,"excerpt":"Power Finding Tomorrow\u2019s Giants in Today\u2019s Markets Most people who begin investing imagine that returns are evenly distributed. You pick a stock, it goes up 10%. You pick another, it goes down 5%. Over time, the hope is that your \u201cwinners\u201d outweigh your \u201closers.\u201d But that\u2019s not really how the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1772.png?fit=1200%2C749&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1772.png?fit=1200%2C749&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1772.png?fit=1200%2C749&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1772.png?fit=1200%2C749&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1772.png?fit=1200%2C749&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5922,"url":"https:\/\/murrayslatter.me\/?p=5922","url_meta":{"origin":5905,"position":5},"title":"What I Am Investing In and Why: Microsoft","author":"Murray Slatter","date":"August 31, 2025","format":false,"excerpt":"The Simplest Thesis in My Portfolio Some companies require deep analysis to understand their edge. Microsoft isn\u2019t one of them. In my view, Microsoft is perhaps the single most mission-critical company in the world. Not in theory, but in practice. It powers the core operations of enterprises, governments, schools, and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/5905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5905"}],"version-history":[{"count":3,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/5905\/revisions"}],"predecessor-version":[{"id":5965,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/5905\/revisions\/5965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/media\/5963"}],"wp:attachment":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}