{"id":5897,"date":"2025-08-30T10:44:42","date_gmt":"2025-08-30T00:44:42","guid":{"rendered":"https:\/\/murrayslatter.me\/?p=5897"},"modified":"2025-08-30T10:44:45","modified_gmt":"2025-08-30T00:44:45","slug":"power-law-investing","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=5897","title":{"rendered":"Power Law Investing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Power Finding Tomorrow\u2019s Giants in Today\u2019s Markets<\/h2>\n\n\n\n<p>Most people who begin investing imagine that returns are evenly distributed. You pick a stock, it goes up 10%. You pick another, it goes down 5%. Over time, the hope is that your \u201cwinners\u201d outweigh your \u201closers.\u201d<\/p>\n\n\n\n<p>But that\u2019s not really how the market works.<\/p>\n\n\n\n<p>In reality, investing\u2014especially in innovation-led companies\u2014follows a power law. A handful of companies generate the vast majority of wealth creation, while most barely move the needle. Think about Amazon, Apple, Microsoft, or Nvidia. If you\u2019d owned them at the right time, those single positions would have outweighed hundreds of \u201caverage\u201d investments. That\u2019s the power law in action.<\/p>\n\n\n\n<p>The challenge for us as investors is: how do you find the few that matter, and hold them long enough to let compounding work its magic?<\/p>\n\n\n\n<p><strong>Lessons from the Private Markets<\/strong><\/p>\n\n\n\n<p>In venture capital, investors live and die by the power law. Out of ten startups, one or two might succeed spectacularly, while the others fail or limp along. Venture investors don\u2019t chase every business\u2014they chase the systems that lead to exponential scaling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Products and services that solve high-friction problems (think payments, logistics, AI, clean energy).<\/li>\n\n\n\n<li>Communities of users who amplify growth (network effects, ecosystems, viral adoption).<\/li>\n\n\n\n<li>Business models with expanding gross margins and operational leverage (software, platforms, marketplaces).<\/li>\n<\/ul>\n\n\n\n<p>This is why venture-backed winners like Google, Meta, or Tesla could grow so explosively in their early years. They had the DNA of power law companies.<\/p>\n\n\n\n<p><strong>From Private to Public: Catching the Next Wave<\/strong><\/p>\n\n\n\n<p>By the time these businesses hit the public markets (through IPO or direct listing), some of the \u201cearly venture-style returns\u201d are gone\u2014but the scaling story is often still in motion.<\/p>\n\n\n\n<p>A company that has already conquered one market often moves to the next adjacency. Amazon started with books, then all retail, then cloud infrastructure, and now even healthcare and logistics. The same pattern repeats: dominant in one sphere, then leverage that dominance into the next.<\/p>\n\n\n\n<p>So, as a public investor, the job is not to ask \u201cHave I missed it?\u201d but rather:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What runway remains for exponential scaling?<\/li>\n\n\n\n<li>What new markets can this company credibly enter?<\/li>\n\n\n\n<li>Where are they on the business life cycle?<\/li>\n<\/ul>\n\n\n\n<p><strong>The BCG Matrix: Stars, Question Marks, Cash Cows, Dogs<\/strong><\/p>\n\n\n\n<p>Boston Consulting Group developed a simple but powerful framework to think about where businesses sit:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Stars \u2013 High growth, high market share. They dominate a fast-growing market (think Nvidia in AI today).<\/li>\n\n\n\n<li>Question Marks \u2013 High growth, low market share. Lots of potential, but uncertain outcomes.<\/li>\n\n\n\n<li>Cash Cows \u2013 Low growth, high market share. Steady, profitable, often used to fund the next generation (Apple\u2019s iPhone).<\/li>\n\n\n\n<li>Dogs \u2013 Low growth, low share. Capital traps.<\/li>\n<\/ol>\n\n\n\n<p>Most investors spend their lives rotating between Cash Cows and Dogs\u2014safe but stagnant. Power law investors focus on Stars, and sometimes on select Question Marks with strong probability of becoming Stars.<\/p>\n\n\n\n<p><strong>Horizon Three: Where I Place My Bets<\/strong><\/p>\n\n\n\n<p>In my investment framework, I segment my portfolio into three gears:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Horizon One (Core Compounders): Steady, long-term winners (often Cash Cows).<\/li>\n\n\n\n<li>Horizon Two (Future Leaders): Companies scaling with visibility and profitability (Stars maturing).<\/li>\n\n\n\n<li>Horizon Three (Transformational Technology): The boldest bets\u2014the potential next power law companies, sitting today as Stars or even Question Marks, but with gross margins, innovation, and communities that hint at exponential scale.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s in Horizon Three that the real asymmetric upside sits. These are the companies the market often dismisses as \u201ctoo expensive\u201d or \u201coverhyped,\u201d but that\u2019s exactly the narrative you\u2019d expect for companies with power law potential. They look expensive at first\u2014until you see what they can become.<\/p>\n\n\n\n<p><strong>Why This Matters for Everyday Investors<\/strong><\/p>\n\n\n\n<p>If you\u2019re early in your investing journey, here\u2019s the big takeaway:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t aim for dozens of average returns. Aim to find the few outliers.<\/li>\n\n\n\n<li>Study how private companies scaled\u2014what problems they solved, what communities they built.<\/li>\n\n\n\n<li>When they hit the public market, don\u2019t dismiss them just because the stock has already \u201cgone up.\u201d If the business is still scaling into new markets, the power law effect is just getting started.<\/li>\n\n\n\n<li>Remember the BCG Matrix: focus your energy on Stars, not Dogs.<\/li>\n\n\n\n<li>And above all\u2014invest with patience. The power law only works if you hold long enough to let compounding unfold.<\/li>\n<\/ul>\n\n\n\n<p><strong>Closing Thought<\/strong><\/p>\n\n\n\n<p>Power law investing isn\u2019t about chasing fads. It\u2019s about discipline\u2014understanding systems, seeing exponential scaling early, and positioning capital where it has the potential to multiply over decades.<\/p>\n\n\n\n<p>That\u2019s why my Horizon Three portfolio exists: to capture the next generation of companies that will define the future, while the rest of the market is still debating whether they\u2019re \u201ctoo expensive.\u201d<\/p>\n\n\n\n<p>Because in the end, it only takes a handful of true power law winners to change the entire trajectory of your portfolio\u2014and your financial future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Power Finding Tomorrow\u2019s Giants in Today\u2019s Markets Most people who begin investing imagine that returns are evenly distributed. You pick a stock, it goes up 10%. You pick another, it goes down 5%. Over time, the hope is that your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Power Law Investing - Murray Slatter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murrayslatter.me\/?p=5897\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power Law Investing - Murray Slatter\" \/>\n<meta property=\"og:description\" content=\"Power Finding Tomorrow\u2019s Giants in Today\u2019s Markets Most people who begin investing imagine that returns are evenly distributed. 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But when it comes to building long-term wealth, especially if you\u2019re in your 20s or 30s,\u2026","rel":"","context":"In &quot;Investing&quot;","block_context":{"text":"Investing","link":"https:\/\/murrayslatter.me\/?cat=11"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/08\/Social-Impact-Fund.jpg?fit=720%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/08\/Social-Impact-Fund.jpg?fit=720%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/08\/Social-Impact-Fund.jpg?fit=720%2C405&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/08\/Social-Impact-Fund.jpg?fit=720%2C405&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2869,"url":"https:\/\/murrayslatter.me\/?p=2869","url_meta":{"origin":5897,"position":1},"title":"The Future of Investing: Embracing High Operational Leverage and Innovative Models","author":"Murray Slatter","date":"February 24, 2024","format":false,"excerpt":"The investment landscape is ripe for a paradigm shift, moving away from traditional models toward strategies that embrace high operational leverage and innovation. This final blog post in our series argues for a reevaluation of where new investment monies are directed, highlighting the advantages of investing in companies with the\u2026","rel":"","context":"In &quot;MissionX&quot;","block_context":{"text":"MissionX","link":"https:\/\/murrayslatter.me\/?cat=27"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide19.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide19.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide19.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide19.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide19.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3761,"url":"https:\/\/murrayslatter.me\/?p=3761","url_meta":{"origin":5897,"position":2},"title":"Invested $50,000 and turned it into $900 million!","author":"Murray Slatter","date":"July 31, 2024","format":false,"excerpt":"Investing for the Long Haul: The Shelby Cullom Davis Sr. Approach to Intergenerational Wealth and Philanthropy In the world of investing, few stories are as inspiring and instructive as that of Shelby Cullom Davis Sr. Starting with a modest inheritance of $50,000, Davis transformed it into a fortune worth over\u2026","rel":"","context":"In &quot;Master Class&quot;","block_context":{"text":"Master Class","link":"https:\/\/murrayslatter.me\/?cat=17"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/07\/Davis-Sr.png?fit=859%2C498&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/07\/Davis-Sr.png?fit=859%2C498&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/07\/Davis-Sr.png?fit=859%2C498&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/07\/Davis-Sr.png?fit=859%2C498&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5922,"url":"https:\/\/murrayslatter.me\/?p=5922","url_meta":{"origin":5897,"position":3},"title":"What I Am Investing In and Why: Microsoft","author":"Murray Slatter","date":"August 31, 2025","format":false,"excerpt":"The Simplest Thesis in My Portfolio Some companies require deep analysis to understand their edge. Microsoft isn\u2019t one of them. In my view, Microsoft is perhaps the single most mission-critical company in the world. Not in theory, but in practice. It powers the core operations of enterprises, governments, schools, and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/08\/IMG_1799.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2854,"url":"https:\/\/murrayslatter.me\/?p=2854","url_meta":{"origin":5897,"position":4},"title":"Fueling Philanthropy with Dividends: A New Model for Giving","author":"Murray Slatter","date":"February 24, 2024","format":false,"excerpt":"In the realm of philanthropy, the search for sustainable and impactful funding methods is ongoing. Traditional models often rely on direct donations, grants, or fundraising events, which, while effective, can fluctuate greatly with economic cycles and donor priorities. Mission X introduces a novel approach to philanthropy, one that leverages the\u2026","rel":"","context":"In &quot;MissionX&quot;","block_context":{"text":"MissionX","link":"https:\/\/murrayslatter.me\/?cat=27"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide5-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide5-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide5-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide5-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/02\/Slide5-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3945,"url":"https:\/\/murrayslatter.me\/?p=3945","url_meta":{"origin":5897,"position":5},"title":"A Wealthy Life &#8211; Without the bumps","author":"Murray Slatter","date":"September 23, 2024","format":false,"excerpt":"I\u2019m thrilled to welcome you to my corner of the web where I share my experiences, strategies, and insights on investing, business, and personal finance. I\u2019ve spent decades honing my craft in multiple areas\u2014investing, consulting, and helping businesses scale\u2014and now, I\u2019m excited to share that knowledge with others through my\u2026","rel":"","context":"In &quot;Investing&quot;","block_context":{"text":"Investing","link":"https:\/\/murrayslatter.me\/?cat=11"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/08\/Social-Impact-Fund.jpg?fit=720%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/08\/Social-Impact-Fund.jpg?fit=720%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/08\/Social-Impact-Fund.jpg?fit=720%2C405&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/08\/Social-Impact-Fund.jpg?fit=720%2C405&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/5897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5897"}],"version-history":[{"count":2,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/5897\/revisions"}],"predecessor-version":[{"id":5901,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/5897\/revisions\/5901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/media\/5899"}],"wp:attachment":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}