{"id":4050,"date":"2024-10-02T11:03:11","date_gmt":"2024-10-02T01:03:11","guid":{"rendered":"https:\/\/murrayslatter.me\/?p=4050"},"modified":"2024-10-02T11:08:03","modified_gmt":"2024-10-02T01:08:03","slug":"pricing-for-long-term-success","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=4050","title":{"rendered":"Pricing for Long-Term Success"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":2,"featured_media":4051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[93,96],"tags":[94,51],"class_list":["post-4050","post","type-post","status-publish","format-standard","post-password-required","hentry","category-coe-marketing","category-pricing-strategy","tag-pricingstrategy","tag-series","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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As companies shift from traditional one-time sales models to recurring revenue strategies, selecting the right pricing model can significantly impact customer acquisition, retention, and overall profitability. Among the most popular pricing\u2026","rel":"","context":"In &quot;CoE Marketing&quot;","block_context":{"text":"CoE Marketing","link":"https:\/\/murrayslatter.me\/?cat=93"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4039,"url":"https:\/\/murrayslatter.me\/?p=4039","url_meta":{"origin":4050,"position":1},"title":"The Role of Pricing in the 7P\u2019s","author":"Murray Slatter","date":"October 1, 2024","format":false,"excerpt":"Why It\u2019s More Than Just Numbers The Role of Pricing, when thinking about 'Why', many businesses default to the most basic formula: cost plus margin equals price. But pricing is far more than a financial calculation\u2014it's a strategic tool that can shape customer perceptions, drive business growth, and create competitive\u2026","rel":"","context":"In &quot;CoE Marketing&quot;","block_context":{"text":"CoE Marketing","link":"https:\/\/murrayslatter.me\/?cat=93"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4048,"url":"https:\/\/murrayslatter.me\/?p=4048","url_meta":{"origin":4050,"position":2},"title":"The Role of Data in Pricing Strategy","author":"Murray Slatter","date":"October 2, 2024","format":false,"excerpt":"How Analytics Can Optimize Results In today\u2019s highly competitive and fast-paced business environment, setting the right price for a product or service can make or break a company. Traditional pricing methods, such as cost-plus pricing, often rely on guesswork or outdated models. 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