{"id":4049,"date":"2024-10-02T10:57:13","date_gmt":"2024-10-02T00:57:13","guid":{"rendered":"https:\/\/murrayslatter.me\/?p=4049"},"modified":"2024-10-02T11:08:03","modified_gmt":"2024-10-02T01:08:03","slug":"the-influence-of-jobs-to-be-done","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=4049","title":{"rendered":"The Influence of Jobs-to-Be-Done"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":2,"featured_media":4051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[93,96],"tags":[94,51],"class_list":["post-4049","post","type-post","status-publish","format-standard","post-password-required","hentry","category-coe-marketing","category-pricing-strategy","tag-pricingstrategy","tag-series","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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But pricing is far more than a financial calculation\u2014it's a strategic tool that can shape customer perceptions, drive business growth, and create competitive\u2026","rel":"","context":"In &quot;CoE Marketing&quot;","block_context":{"text":"CoE Marketing","link":"https:\/\/murrayslatter.me\/?cat=93"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4038,"url":"https:\/\/murrayslatter.me\/?p=4038","url_meta":{"origin":4049,"position":1},"title":"The Power of Pricing: A Strategic Approach to Value Creation","author":"Murray Slatter","date":"October 1, 2024","format":false,"excerpt":"Pricing is more than just a number\u2014it\u2019s one of the most critical components of any marketing strategy. When businesses think about the 7P\u2019s of marketing (Product, Price, Place, Promotion, People, Process, and Physical Evidence), price often takes center stage. The Power of Pricing serves as the intersection between what a\u2026","rel":"","context":"In &quot;CoE Marketing&quot;","block_context":{"text":"CoE Marketing","link":"https:\/\/murrayslatter.me\/?cat=93"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4046,"url":"https:\/\/murrayslatter.me\/?p=4046","url_meta":{"origin":4049,"position":2},"title":"The Intersection of Pricing and Marketing","author":"Murray Slatter","date":"October 2, 2024","format":false,"excerpt":"Tying Price to Value Proposition Pricing is more than just a financial decision\u2014it is a critical aspect of your overall marketing strategy that directly communicates the value of your product or service. In the eyes of the customer, price isn\u2019t just a cost; it\u2019s a signal of quality, brand positioning,\u2026","rel":"","context":"In &quot;CoE Marketing&quot;","block_context":{"text":"CoE Marketing","link":"https:\/\/murrayslatter.me\/?cat=93"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4048,"url":"https:\/\/murrayslatter.me\/?p=4048","url_meta":{"origin":4049,"position":3},"title":"The Role of Data in Pricing Strategy","author":"Murray Slatter","date":"October 2, 2024","format":false,"excerpt":"How Analytics Can Optimize Results In today\u2019s highly competitive and fast-paced business environment, setting the right price for a product or service can make or break a company. Traditional pricing methods, such as cost-plus pricing, often rely on guesswork or outdated models. However, with the advent of data analytics, businesses\u2026","rel":"","context":"In &quot;CoE Marketing&quot;","block_context":{"text":"CoE Marketing","link":"https:\/\/murrayslatter.me\/?cat=93"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4045,"url":"https:\/\/murrayslatter.me\/?p=4045","url_meta":{"origin":4049,"position":4},"title":"Pricing Strategy for the Digital Age","author":"Murray Slatter","date":"October 2, 2024","format":false,"excerpt":"How Technology Transforms Value Perception In today\u2019s hyper-connected world, pricing strategy has evolved far beyond simple cost-plus formulas. 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Dynamic pricing\u2014the practice of adjusting prices in real-time based on demand, supply, customer behavior, and market conditions\u2014has become a critical tool for businesses seeking to maximize revenue and optimize pricing strategies.\u2026","rel":"","context":"In &quot;CoE Marketing&quot;","block_context":{"text":"CoE Marketing","link":"https:\/\/murrayslatter.me\/?cat=93"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/4049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4049"}],"version-history":[{"count":2,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/4049\/revisions"}],"predecessor-version":[{"id":4080,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/4049\/revisions\/4080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/media\/4051"}],"wp:attachment":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}