{"id":3454,"date":"2017-05-21T09:58:00","date_gmt":"2017-05-20T23:58:00","guid":{"rendered":"https:\/\/murrayslatter.me\/?p=3454"},"modified":"2024-05-26T19:48:03","modified_gmt":"2024-05-26T09:48:03","slug":"developing-a-strategic-pricing-strategy","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=3454","title":{"rendered":"Developing a Strategic Pricing Strategy"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":2,"featured_media":3441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,30,77,22],"tags":[78],"class_list":["post-3454","post","type-post","status-publish","format-standard","post-password-required","hentry","category-project-management","category-series","category-solution-selling","category-uniq","tag-solutionselling","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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While pricing may seem straightforward, it is a multifaceted discipline that requires a balance between cost, value, customer psychology, and market conditions. 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Whether you're a seasoned professional or new to the bidding process, this series will provide valuable insights, practical tips, and actionable advice\u2026","rel":"","context":"In &quot;Project management&quot;","block_context":{"text":"Project management","link":"https:\/\/murrayslatter.me\/?cat=18"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4039,"url":"https:\/\/murrayslatter.me\/?p=4039","url_meta":{"origin":3454,"position":2},"title":"The Role of Pricing in the 7P\u2019s","author":"Murray Slatter","date":"October 1, 2024","format":false,"excerpt":"Why It\u2019s More Than Just Numbers The Role of Pricing, when thinking about 'Why', many businesses default to the most basic formula: cost plus margin equals price. But pricing is far more than a financial calculation\u2014it's a strategic tool that can shape customer perceptions, drive business growth, and create competitive\u2026","rel":"","context":"In &quot;CoE Marketing&quot;","block_context":{"text":"CoE Marketing","link":"https:\/\/murrayslatter.me\/?cat=93"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2024\/10\/Pricing.jpg?fit=800%2C617&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5516,"url":"https:\/\/murrayslatter.me\/?p=5516","url_meta":{"origin":3454,"position":3},"title":"Pricing Power","author":"Murray Slatter","date":"June 15, 2025","format":false,"excerpt":"\u201cThe single most important decision in evaluating a business is pricing power.\u201d \u2013 Warren Buffett In the world of capital deployment, pricing power is not just a competitive advantage\u2014it is a revelation. It reveals the moat. It reveals the brand. It reveals the elasticity\u2014or inelasticity\u2014of demand. More importantly, it reveals\u2026","rel":"","context":"In &quot;Master Class&quot;","block_context":{"text":"Master Class","link":"https:\/\/murrayslatter.me\/?cat=17"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Pricing-Basics_2.jpg?fit=1000%2C521&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Pricing-Basics_2.jpg?fit=1000%2C521&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Pricing-Basics_2.jpg?fit=1000%2C521&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Pricing-Basics_2.jpg?fit=1000%2C521&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4045,"url":"https:\/\/murrayslatter.me\/?p=4045","url_meta":{"origin":3454,"position":4},"title":"Pricing Strategy for the Digital Age","author":"Murray Slatter","date":"October 2, 2024","format":false,"excerpt":"How Technology Transforms Value Perception In today\u2019s hyper-connected world, pricing strategy has evolved far beyond simple cost-plus formulas. The digital age has revolutionized how businesses set prices, shifting the focus from production costs to value perception and customer experience. 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