{"id":3453,"date":"2017-05-21T09:55:00","date_gmt":"2017-05-20T23:55:00","guid":{"rendered":"https:\/\/murrayslatter.me\/?p=3453"},"modified":"2024-05-26T19:48:09","modified_gmt":"2024-05-26T09:48:09","slug":"crafting-a-compelling-value-proposition","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=3453","title":{"rendered":"Crafting a Compelling Value Proposition"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":2,"featured_media":3441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,30,77,22],"tags":[78],"class_list":["post-3453","post","type-post","status-publish","format-standard","post-password-required","hentry","category-project-management","category-series","category-solution-selling","category-uniq","tag-solutionselling","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crafting a Compelling Value Proposition - Murray Slatter<\/title>\n<meta name=\"description\" content=\"A compelling value proposition can be the delta between winning and losing a bid. 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