{"id":1825,"date":"2018-04-14T20:42:00","date_gmt":"2018-04-14T20:42:00","guid":{"rendered":"https:\/\/murrayslatter.me\/?p=1825"},"modified":"2023-04-14T20:45:09","modified_gmt":"2023-04-14T20:45:09","slug":"michael-porter","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=1825","title":{"rendered":"Michael Porter"},"content":{"rendered":"\n<p>Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy. Two of his most influential works are &#8220;Competitive Strategy&#8221; and &#8220;The Five Competitive Forces That Shape Strategy.&#8221;<\/p>\n\n\n\n<p>In &#8220;Competitive Strategy,&#8221; Porter introduces the concept of competitive advantage and argues that a company&#8217;s long-term success depends on its ability to create and sustain a unique competitive advantage over its rivals. He outlines three generic strategies for achieving this advantage: cost leadership, differentiation, and focus.<\/p>\n\n\n\n<p>In &#8220;The Five Competitive Forces That Shape Strategy,&#8221; Porter identifies five forces that determine the attractiveness and profitability of an industry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy. Two of his most influential works are &#8220;Competitive Strategy&#8221; and &#8220;The Five Competitive Forces That Shape Strategy.&#8221; In &#8220;Competitive Strategy,&#8221; Porter introduces the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michael Porter - Murray Slatter<\/title>\n<meta name=\"description\" content=\"Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murrayslatter.me\/?p=1825\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michael Porter - Murray Slatter\" \/>\n<meta property=\"og:description\" content=\"Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/murrayslatter.me\/?p=1825\" \/>\n<meta property=\"og:site_name\" content=\"Murray Slatter\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-14T20:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T20:45:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Michael-Porter.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Murray Slatter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Murray Slatter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825\"},\"author\":{\"name\":\"Murray Slatter\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#\\\/schema\\\/person\\\/9774d7f727e6b917f43267614574f6d5\"},\"headline\":\"Michael Porter\",\"datePublished\":\"2018-04-14T20:42:00+00:00\",\"dateModified\":\"2023-04-14T20:45:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825\"},\"wordCount\":104,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/murrayslatter.me\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Michael-Porter.webp?fit=500%2C428&ssl=1\",\"articleSection\":[\"Professional Development\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/murrayslatter.me\\\/?p=1825#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825\",\"url\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825\",\"name\":\"Michael Porter - Murray Slatter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/murrayslatter.me\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Michael-Porter.webp?fit=500%2C428&ssl=1\",\"datePublished\":\"2018-04-14T20:42:00+00:00\",\"dateModified\":\"2023-04-14T20:45:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#\\\/schema\\\/person\\\/9774d7f727e6b917f43267614574f6d5\"},\"description\":\"Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/murrayslatter.me\\\/?p=1825\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/murrayslatter.me\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Michael-Porter.webp?fit=500%2C428&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/murrayslatter.me\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Michael-Porter.webp?fit=500%2C428&ssl=1\",\"width\":500,\"height\":428},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/?p=1825#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/murrayslatter.me\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Michael Porter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#website\",\"url\":\"https:\\\/\\\/murrayslatter.me\\\/\",\"name\":\"Murray Slatter\",\"description\":\"Empowering Good teams to be Great!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/murrayslatter.me\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/murrayslatter.me\\\/#\\\/schema\\\/person\\\/9774d7f727e6b917f43267614574f6d5\",\"name\":\"Murray Slatter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g\",\"caption\":\"Murray Slatter\"},\"url\":\"https:\\\/\\\/murrayslatter.me\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Michael Porter - Murray Slatter","description":"Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/murrayslatter.me\/?p=1825","og_locale":"en_US","og_type":"article","og_title":"Michael Porter - Murray Slatter","og_description":"Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy.","og_url":"https:\/\/murrayslatter.me\/?p=1825","og_site_name":"Murray Slatter","article_published_time":"2018-04-14T20:42:00+00:00","article_modified_time":"2023-04-14T20:45:09+00:00","og_image":[{"width":500,"height":428,"url":"https:\/\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Michael-Porter.webp","type":"image\/webp"}],"author":"Murray Slatter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Murray Slatter","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/murrayslatter.me\/?p=1825#article","isPartOf":{"@id":"https:\/\/murrayslatter.me\/?p=1825"},"author":{"name":"Murray Slatter","@id":"https:\/\/murrayslatter.me\/#\/schema\/person\/9774d7f727e6b917f43267614574f6d5"},"headline":"Michael Porter","datePublished":"2018-04-14T20:42:00+00:00","dateModified":"2023-04-14T20:45:09+00:00","mainEntityOfPage":{"@id":"https:\/\/murrayslatter.me\/?p=1825"},"wordCount":104,"commentCount":0,"image":{"@id":"https:\/\/murrayslatter.me\/?p=1825#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Michael-Porter.webp?fit=500%2C428&ssl=1","articleSection":["Professional Development"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/murrayslatter.me\/?p=1825#respond"]}]},{"@type":"WebPage","@id":"https:\/\/murrayslatter.me\/?p=1825","url":"https:\/\/murrayslatter.me\/?p=1825","name":"Michael Porter - Murray Slatter","isPartOf":{"@id":"https:\/\/murrayslatter.me\/#website"},"primaryImageOfPage":{"@id":"https:\/\/murrayslatter.me\/?p=1825#primaryimage"},"image":{"@id":"https:\/\/murrayslatter.me\/?p=1825#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Michael-Porter.webp?fit=500%2C428&ssl=1","datePublished":"2018-04-14T20:42:00+00:00","dateModified":"2023-04-14T20:45:09+00:00","author":{"@id":"https:\/\/murrayslatter.me\/#\/schema\/person\/9774d7f727e6b917f43267614574f6d5"},"description":"Michael Porter is a renowned strategy expert who has written extensively on the topic of competitive strategy.","breadcrumb":{"@id":"https:\/\/murrayslatter.me\/?p=1825#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/murrayslatter.me\/?p=1825"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/murrayslatter.me\/?p=1825#primaryimage","url":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Michael-Porter.webp?fit=500%2C428&ssl=1","contentUrl":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Michael-Porter.webp?fit=500%2C428&ssl=1","width":500,"height":428},{"@type":"BreadcrumbList","@id":"https:\/\/murrayslatter.me\/?p=1825#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/murrayslatter.me\/"},{"@type":"ListItem","position":2,"name":"Michael Porter"}]},{"@type":"WebSite","@id":"https:\/\/murrayslatter.me\/#website","url":"https:\/\/murrayslatter.me\/","name":"Murray Slatter","description":"Empowering Good teams to be Great!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/murrayslatter.me\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/murrayslatter.me\/#\/schema\/person\/9774d7f727e6b917f43267614574f6d5","name":"Murray Slatter","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8aa0f1751d211918ccc2037a8b3ce22431cec7bef7edf9c993cee70e20717c88?s=96&d=mm&r=g","caption":"Murray Slatter"},"url":"https:\/\/murrayslatter.me\/?author=2"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Michael-Porter.webp?fit=500%2C428&ssl=1","jetpack-related-posts":[{"id":1816,"url":"https:\/\/murrayslatter.me\/?p=1816","url_meta":{"origin":1825,"position":0},"title":"SERIES #2: Developing a Strategic Mindset","author":"Murray Slatter","date":"August 23, 2023","format":false,"excerpt":"Aligning Your Vision with the Company's Goals As a professional project manager, you may have found that as you progress in your career, technical skills alone are no longer enough to excel. To be successful in transitioning from being a competent leader to an enterprise leader, you need to have\u2026","rel":"","context":"In &quot;Executives Empowered&quot;","block_context":{"text":"Executives Empowered","link":"https:\/\/murrayslatter.me\/?cat=24"},"img":{"alt_text":"A strategic mindset is an ability to see the big picture and anticipate potential challenges and opportunities","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Slide3-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Slide3-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Slide3-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Slide3-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/04\/Slide3-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5537,"url":"https:\/\/murrayslatter.me\/?p=5537","url_meta":{"origin":1825,"position":1},"title":"Porters Five Forces","author":"Murray Slatter","date":"June 15, 2025","format":false,"excerpt":"Mastering Market Structure for Strategic Power When CEOs, strategists, and investors think about what drives profitability in an industry, they often start with internal factors: cost control, product innovation, or marketing strength. But Michael Porters Five Forces framework forces us to zoom out\u2014to see that industry structure itself is often\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/five-forces-diagram.jpg?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/five-forces-diagram.jpg?fit=800%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/five-forces-diagram.jpg?fit=800%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/five-forces-diagram.jpg?fit=800%2C800&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1307,"url":"https:\/\/murrayslatter.me\/?p=1307","url_meta":{"origin":1825,"position":2},"title":"Competitive Strategy","author":"admin","date":"March 22, 2020","format":false,"excerpt":"Competitive Strategy, Michael E. Porter makes the case that you need a thorough understanding of industry competition to position yourself strategically as a firm. This tenet was a breakthrough when first presented in 1980, and has completely changed how companies analyze themselves relative to their competitors. You have a great\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":579,"url":"https:\/\/murrayslatter.me\/?p=579","url_meta":{"origin":1825,"position":3},"title":"The Five Competitive Forces That Shape Performance","author":"admin","date":"July 7, 2018","format":false,"excerpt":"\"By understanding how the five competitive forces influence profitability in your industry, you can develop a strategy for enhancing your company's long-term profits.\" You know that to sustain long-term profit\u00adability you must respond strategically to competition. And you naturally keep tabs on your established rivals. But as you scan the\u2026","rel":"","context":"In &quot;Business Leadership&quot;","block_context":{"text":"Business Leadership","link":"https:\/\/murrayslatter.me\/?cat=10"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2144,"url":"https:\/\/murrayslatter.me\/?p=2144","url_meta":{"origin":1825,"position":4},"title":"CoE #2: COST &#8211; Identifying and Managing Program Costs","author":"Murray Slatter","date":"November 5, 2023","format":false,"excerpt":"Managing program costs is a critical component of successful program management. When programs exceed their budgets, it can have far-reaching consequences, including delays, reduced quality, and ultimately failure to achieve program objectives. In this blog post, we will discuss the importance of identifying and managing program costs, including key principles\u2026","rel":"","context":"In &quot;CoE - Program Management&quot;","block_context":{"text":"CoE - Program Management","link":"https:\/\/murrayslatter.me\/?cat=32"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/11\/Cost-Excellence-in-Program-Management-Slide3.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/11\/Cost-Excellence-in-Program-Management-Slide3.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/11\/Cost-Excellence-in-Program-Management-Slide3.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/11\/Cost-Excellence-in-Program-Management-Slide3.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2023\/11\/Cost-Excellence-in-Program-Management-Slide3.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5533,"url":"https:\/\/murrayslatter.me\/?p=5533","url_meta":{"origin":1825,"position":5},"title":"Value Chain Analysis","author":"Murray Slatter","date":"June 15, 2025","format":false,"excerpt":"Unlocking Competitive Advantage In the quest to build enduring businesses, few tools are as foundational and revealing as Value Chain Analysis. First introduced by Michael Porter in his seminal work Competitive Advantage (1985), the value chain framework empowers businesses to dissect their operations into discrete activities\u2014each contributing to value creation\u2014and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Value-Chain-Analysis.png?fit=1200%2C746&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Value-Chain-Analysis.png?fit=1200%2C746&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Value-Chain-Analysis.png?fit=1200%2C746&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Value-Chain-Analysis.png?fit=1200%2C746&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/murrayslatter.me\/wp-content\/uploads\/2025\/06\/Value-Chain-Analysis.png?fit=1200%2C746&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/1825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1825"}],"version-history":[{"count":1,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/1825\/revisions"}],"predecessor-version":[{"id":1827,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/posts\/1825\/revisions\/1827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=\/wp\/v2\/media\/1826"}],"wp:attachment":[{"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/murrayslatter.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}