{"id":1115,"date":"2020-01-26T12:02:08","date_gmt":"2020-01-26T12:02:08","guid":{"rendered":"https:\/\/www.qfactor.com.au\/?p=1115"},"modified":"2023-08-01T11:52:20","modified_gmt":"2023-08-01T11:52:20","slug":"start-with-why","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=1115","title":{"rendered":"Start with Why"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn&#8217;t matter what you do, it matters WHY you do it! <em>Start with Why<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In &#8220;Start with Why,&#8221; Simon Sinek takes us on a captivating journey that delves into the core of what makes great leaders truly exceptional. Through compelling anecdotes, profound insights, and a deep exploration of human behavior, Sinek challenges us to examine the fundamental question that separates remarkable leaders from the rest: Why?.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Simon Sinek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I first saw Simon Sinek do a <a href=\"https:\/\/www.youtube.com\/watch?v=_-fdJzvpX60\">TED talk on his book Start with Why<\/a>. I loved it, I  loved the book and re-read it regularly.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Simon Sinek TED Talk Start with Why\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/_-fdJzvpX60?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Golden Circle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of &#8220;Start with Why&#8221; lies the powerful concept of the Golden Circle, a model that consists of three layers: Why, How, and What. Sinek argues that while most individuals and organizations focus on the outermost layer (What), the most influential and inspiring leaders consistently begin with the innermost layer (Why). Defining and understanding the purpose, cause, or belief that drives their actions and decisions empowers these leaders to create lasting impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Great Leaders Start with Why<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to Sinek, exceptional leaders inspire and influence others by starting with the essence of their vision: the &#8220;Why.&#8221; They communicate their beliefs and values with clarity and passion, fostering a sense of purpose that resonates deeply with their teams and customers. By doing so, they attract individuals who share their values, creating a loyal following that transcends mere transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, great leaders consistently stay true to their &#8220;Why&#8221; even in times of uncertainty and challenges. This unwavering dedication to their core purpose enables them to make decisions aligned with their beliefs, and it&#8217;s this consistency that garners trust and respect from those they lead.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose\" type=\"text\/html\" width=\"640\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com.au\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_pMbXpAGvp6fdyC&#038;asin=0241958229&#038;tag=bywineexecuti-22\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Start with Why Key Idea #1: Captivate, not Manipulate. <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">If you want to motivate others, don\u2019t manipulate \u2013 captivate.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Motivating others is an essential aspect of leadership, whether it&#8217;s driving workplace productivity, engaging in philanthropy, influencing political choices, or supporting charitable causes. However, the conventional approach of using incentives and threats to manipulate behaviour is not effective (nor OK).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exceptional leaders <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Exceptional leaders understand that true motivation comes from captivating people&#8217;s hearts and minds. Rather than relying on material rewards or punishments, they inspire individuals to take action by instilling a genuine sense of purpose and calling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enthusiastic individuals, who are driven by a deeper meaning in their actions, are the ones who bring unparalleled dedication and personal resources to the table. They willingly commit themselves to the common goal without external prompts or inducements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Profound Example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A remarkable example of this profound motivation is embodied by the Wright brothers, who defied all odds in 1903 by building the world&#8217;s first engine-powered plane. Unlike their competitors, their passion wasn&#8217;t driven by financial gain or fame, but by the desire to conquer the seemingly impossible challenge. This unwavering devotion was the key to their success, setting them apart from the rest.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Captivating hearts and minds<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">with a sense of purpose is the hallmark of true leadership, fostering lasting dedication and achieving remarkable results. By inspiring rather than manipulating, leaders can harness the full potential of their teams, paving the way for transformative success<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start with Why Key Idea #2: Your Golden Circle <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">If you want to lead and motivate others, Develop your Golden Cirle.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sinek\u2019s&nbsp;<em>Golden Circle<\/em>&nbsp;is loosely based on the golden ratio, a mathematical concept describing proportions that are considered particularly pleasing to the eye. The Golden Circle consists of three concentric circles with the&nbsp;<em>WHY<\/em>&nbsp;as a bull\u2019s eye in the center, the&nbsp;<em>HOW<\/em>&nbsp;wrapped around that, and the&nbsp;<em>WHAT&nbsp;<\/em>as the outermost circle. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">WHAT&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The WHAT describes the activities of the business or organization. Usually, the WHAT is pretty self-explanatory \u2013 say, manufacturing a product or offering certain services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">HOW<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The HOW illustrates the way in which the WHAT is achieved: How do you handle everything? What is it that, for example, turns a particular manufacturing process or business culture into something special?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">WHY<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The WHY describes the mission of a business or organization. Why was it founded? What is its main goal?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example : Explainer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although all three of these factors should be well known and thought out in advance, many businesses and organizations don\u2019t have a clear idea of their WHY. Yielding profits is, for example, not a WHY: it\u2019s the result of the WHAT and the HOW.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to cooperate effectively with others, we should adopt the perspective of The Golden Circle and understand all three of its rings. Some people may naturally see the world like this, but those of us who don\u2019t have that innate inclination can learn it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Golden Circle provides a leadership model that can serve as a basis for creating a business or organization and for inspiring and leading others. Ultimately, leaders must make an effort to not only communicate WHAT is being done and HOW, but also the often-forgotten WHY.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start with Why Key Idea #3: Communicate!<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Great leaders communicate The Golden Circle from the inside out.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When we make decisions, we base them more on the WHY than the WHAT \u2013 because only the WHY fosters a sense of belonging. As for the WHAT, it\u2019s purely rational and hardly stands a chance against the emotional impact of a WHY.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For that reason, people in leadership positions who want to get others to take action always begin by explaining WHY something has to be done. That way, they create a sense of belonging which makes others want to take action.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Motivational Alignment<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When people are emotionally invested, they join movements, buy products and brands \u2013 and even use them as symbols to show others who they are and who they support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more clearly you describe and communicate the WHY, the more people will like it, because&nbsp;<em>people don\u2019t buy WHAT people make; they buy WHY people make it<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so, leaders communicate by starting in the core of&nbsp;<em>The Golden Circle&nbsp;<\/em>and working their way out: they first explain WHY they do what they do, then HOW they do it and, only at the very end, WHAT their product is.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Apple is a good example of this phenomenon. Their \u201cThink different\u201d slogan emphasizes their philosophy of challenging the status quo \u2013&nbsp;and succeeds in getting across their WHY. The HOW comes next: a user-friendly and visually appealing approach to design and interface. Finally, they translate all this into their WHAT: computers, smartphones and MP3 players.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a WHY excites people, the product itself usually doesn\u2019t matter as much: customers are convinced by the business itself and happy to buy whatever it sells.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose\" type=\"text\/html\" width=\"640\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com.au\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_pMbXpAGvp6fdyC&#038;asin=0241958229&#038;tag=bywineexecuti-22\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Start with Why Key Idea #4: More Profitable and More Stable<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Businesses and organizations that start with WHY are more profitable and more stable.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Successful businesses don\u2019t stand out because of their business strategies or unconventional thinking. They are simply able to excite their employees and customers and begin every decision-making process by asking WHY.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the only way for them to successfully realize their ideas. Even factors like financial and other resources are only secondary to their success.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Inspiring<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">By inspiring others we establish a following. Whether they\u2019re clients or employees, excited followers are the most loyal. And, backed by them, we have the capacity to change an entire industry \u2013&nbsp;or even the world.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The American motorcycle manufacturer Harley-Davidson, for instance, has built up a huge community of loyal followers over the course of its more than 100-year existence. For its customers, a Harley isn\u2019t just a motorcycle, but a symbol so important to them that they\u2019re willing to wait several months for a bike they\u2019ve ordered \u2013 and, in the meantime, get the company\u2019s logo tattooed onto their arms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses with a clear WHY generally don\u2019t have trouble distinguishing themselves from others, which gives them the luxury of largely ignoring the competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, they can be more authentic and imaginative than others and don\u2019t need to depend on imitating the competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, when businesses have a definitive personality and convey a clear WHY, they are also able to attract the best employees \u2013&nbsp;which is priceless when it comes to securing the survival of a business.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose\" type=\"text\/html\" width=\"640\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com.au\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_v81jHlOukGgMYF&#038;asin=0241958229&#038;tag=bywineexecuti-22\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Start with Why Key Idea #5: A Motivated Team is a Power tool.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Excited people are the most powerful resource a business can have.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The WHY of a business or a movement has to be clear so that people who believe in the same thing have a chance to develop trust and loyalty. Once that happens, they\u2019ll be willing to follow \u2013 not just because they feel obligated or expect rewards, but because they believe in the cause.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Values Alignment : Getting the right people on the Bus<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Followers that have a common goal and trust their leader will voluntarily work harder and longer than those who don\u2019t, since they feel it\u2019s worth it for them to work overtime. That\u2019s why we should always make it our mission to find supporters and employees who believe in a shared WHY, and not just people who have certain qualifications or skills.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, businesses shouldn\u2019t hire people purely for their qualifications and start motivating them later. Instead, they should always make a point of looking for motivated employees and then get them inspired.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Southwest Airlines has always put this philosophy into practice in an exemplary way. Back in the 1970s, when the competition to have the best flight attendants was at its peak, they decided to only hire cheerleaders and dancers to fill the positions. And, as it turned out, they were the ideal candidates: it was simply in their nature to spread joy and make people feel at ease.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such enthusiastic employees are not only better with customers but also attract similarly minded staff by actively vouching for their company and its WHY.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an atmosphere of trust, employees feel freer to innovate and go out of their way to contribute to achieving the common goal. This is what makes a business or organization stand out from the rest.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start with Why Key Idea #6: Long-term success hinges on the survival of the original WHY.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the real world, it\u2019s no small challenge to keep all three rings of The Golden Circle in check. Especially because when success becomes the norm and an organization is no longer in its euphoric initial phase, the WHY often gets neglected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s right at this moment that people start prioritizing numbers over all else, and short-term thinking and quick wins become more important, even though none of it reflects the business\u2019s actual goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainable Why<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, the success of an organization leads to growth, which leads to an increasing number of people being involved. And the more people are involved, the higher the risk of watering down the original WHY, which can, in turn, have a negative impact in the long run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s important to preserve the WHY established by the founders in an organization\u2019s culture: future leaders will be able to adopt it if it\u2019s part of the organization\u2019s identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An organization runs the highest risk of letting the WHY \u2013 its&nbsp;<em>raison d\u2019\u00eatre<\/em>&nbsp;\u2013 fall by the wayside when the founder leaves.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Take Wal-Mart, for example: its original WHY was to serve customers and its staff. Once the founder died, the focus was shifted towards maximizing profits at the employee\u2019s expense. Consequently, dozens of employees sued the company for being severely underpaid and Wal-Mart ended up paying hundreds of millions of dollars in penalties and settlements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lesson is: the hardest part isn\u2019t finding the WHY, but staying true to it and keeping it alive.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose\" type=\"text\/html\" width=\"640\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com.au\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_v81jHlOukGgMYF&#038;asin=0241958229&#038;tag=bywineexecuti-22\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Start with Why Key Idea #7: Your customer MUST Trust your business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Customer manipulation doesn\u2019t foster trust and is ultimately counterproductive.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The majority of businesses rely on methods of manipulation to influence potential customers \u2013 usually to get them to buy their products. By doing this, these businesses ignore the true motivations of their customers \u2013 the WHY \u2013 rather than using them to excite the customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They manipulate customers by applying generic sales tactics that don\u2019t have any special connection to a product or a service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Trust &#8211; People are loyal to people they Trust<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The tactics range from alleged clearance sales, limited-time offers and two-for-one deals that trick us into believing they\u2019re once-in-a-lifetime opportunities, to announcements that don\u2019t quite tell the truth or that exert social pressure \u2013 for example, \u201cFour out of five dentists use this toothbrush.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These tactics are used for one simple reason: they work. For a little while. But their success is short-lived. Ultimately, a business can\u2019t benefit from these scare tactics because they don\u2019t generate a sense of trust or loyalty.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Loyalty is Key to building a sustainable business<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Because once you have truly loyal customers, you don\u2019t need to bother with tactics like these. Loyal customers will always prefer the product of their favourite business even if it\u2019s not the best or cheapest in its class.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so, customer manipulation can boost sales in the short-term, but it\u2019s not a sustainable strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Difference Between Great and Average Leaders<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sinek highlights that while average leaders can achieve short-term success by focusing on &#8220;What&#8221; they do and &#8220;How&#8221; they do it, they often struggle to maintain long-term loyalty and engagement. In contrast, great leaders inspire loyalty because they effectively communicate the &#8220;Why&#8221; behind their actions, creating a sense of belonging and shared purpose among their teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Average leaders may rely on external motivators such as incentives or fear to drive performance, but these tactics are short-lived and often result in a lack of true dedication from their followers. In contrast, great leaders tap into the intrinsic motivation of their teams by appealing to their sense of purpose and personal fulfilment.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose\" type=\"text\/html\" width=\"640\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com.au\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_v81jHlOukGgMYF&#038;asin=0241958229&#038;tag=bywineexecuti-22\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">To Close<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, average leaders might lose sight of their &#8220;Why&#8221; in the pursuit of success, leading to a lack of authenticity and disconnection from their original purpose. Great leaders, on the other hand, remain steadfast in their vision, guiding their organizations with integrity and passion.<strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.qfactor.com.au\/business-leadership-master-class\/exploring-corporate-strategy\/\">Another helpful book to read in parallel is Exploring Corporate Strategy by Gerry Johnson et al&#8217; <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn&#8217;t matter what you do, it matters WHY you do it! Start [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,13,22],"tags":[],"class_list":["post-1115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-professional-development","category-uniq","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start with Why by Simon Sinek - Murray Slatter<\/title>\n<meta name=\"description\" content=\"I first saw Simon Sinek do a TED talk on his book Start with Why. I loved it, I loved the book and re-read it regularly. Start with Why Focuses..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/murrayslatter.me\/?p=1115\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start with Why by Simon Sinek - Murray Slatter\" \/>\n<meta property=\"og:description\" content=\"I first saw Simon Sinek do a TED talk on his book Start with Why. I loved it, I loved the book and re-read it regularly. 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