{"id":1031,"date":"2020-01-05T02:17:18","date_gmt":"2020-01-05T02:17:18","guid":{"rendered":"https:\/\/www.qfactor.com.au\/?p=1031"},"modified":"2020-01-05T02:17:18","modified_gmt":"2020-01-05T02:17:18","slug":"conscious-capitalism-by-john-mackey","status":"publish","type":"post","link":"https:\/\/murrayslatter.me\/?p=1031","title":{"rendered":"Conscious Capitalism"},"content":{"rendered":"\n

Conscious Capitalism is transforming businesses and the profitability<\/em> landscape. John Mackey is the founder of Wholefoods, the largest and most successful Grocer in the US, recently purchased by Amazon.<\/p>\n\n\n

A New Era has Dawned – Conscious Capitalism<\/h2>\n\n\n

The world is changing rapidly, challenging many old business ideas and methods committed to the “Industrial age” of thinking. This isn’t to say that they don’t “Work” rather that to say, companies are maturing in their thinking around what works from the industrial age and extending into a era of connected thinking – serving the Customer and<\/span> ALL stakeholders<\/span>.<\/p>\n\n\n

With employees and customers looking for more meaning in their lives, leading organizations today are reconsidering how they conduct their business, and many are turning to a new approach called Conscious Capitalism.<\/p>\n\n\n

Describing Conscious Capitalism, Raj Sisodia, FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, and one of the founders of the movement, says, \u201cWe see business in a much broader way. It should have a sense of purpose that goes beyond profit.\u201d<\/p>\n\n\n

Conscious Companies are forward about their mission in life [for instance, Empowering leaders, Transforming Communities]<\/em><\/p>\n\n\n

Conscious Companies are forward about their Values <\/a><\/p>\n\n\n

Conscious Companies are forward about their Principles<\/a><\/p>\n\n\n

Conscious Companies are forward about their impact for their Community<\/a><\/p>\n\n\n

Conscious Companies are forward about their Leadership<\/a><\/p>\n\n\n

A growth in consciousness<\/h2>\n\n\n

Over recent decades, the world has undergone many dramatic changes. In the last 25 years alone:<\/p>\n\n\n

  • The web has brought us a huge increase in information access, transparency and connectivity. This has created a world with more conscious and connected employees and consumers, who are more aware than ever before of the behavior of businesses.<\/li>
  • The increase in the mean age of adults to well above 40 in many western countries has resulted in a shift in values, because people tend to become more driven by meaning and purpose once they enter middle age.<\/li>
  • More emphasis has begun to be placed on values traditionally thought of as feminine \u2014 nurturing, caring and collaboration.<\/li><\/ul>\n\n\n

    “Conscious Capitalism asks whether business can be done with a much broader set of values and with a sense of purpose that goes far beyond making a profit.”<\/p>John Mackay<\/cite><\/blockquote>\n\n\n

    The rate of change is only likely to increase in the coming years. The Millennial generation (comprising those born between the early 1990s and the early 2000s) is highly aware of the problems facing the world. Millennials want their work to be part of a solution to these problems and are not just motivated by the thought of maximizing their own salaries.<\/p>\n\n\n

    Together, these big trends mean that people are increasingly conscious of the cultures and working practices of different organizations. They are less likely to want to work for, or purchase the products of, businesses whose values are in conflict with their own.<\/p>\n\n\n

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